PROPERTY MARKETING ANALYTICS
Portfolio Overview
A clear view of marketing investment, results and creative performance.
Aggregated, anonymized marketing data.
Portfolio performance
Campaign breakdown
Top five by spend in this period; remaining campaigns grouped together.
| Campaign | Spend | Meta Gross Leads | Meta CPL | Matched CRM Leads | Current MQL (matched cohort) | MQL Rate (matched cohort) |
|---|
CRM columns use the matched ad-day cohort only. Campaign aliases are ranked separately in each period.
City performance
All Current MQL is the main CRM management KPI. Meta-attributed Current MQL is its acquisition-source subset. Both count leads created in the selected period that are currently Qualified/MQL; they do not count qualification events in that period.
Creative activity
Deduplicated by formal CreativeID across Ads, Ad Sets and Campaigns.
| Creative ID | Creative / message | Format | Version | Spend (EUR) | Impressions | Clicks | CTR | Meta Gross Leads | Meta CPL |
|---|
Campaign context
| Campaign alias | Spend (EUR) | Meta Gross Leads | Meta CPL | CTR |
|---|
Aliases are ranked within this City and period. Each row contains only this City's contributions.
Coverage and residuals
City Cost/MQL: DATA UNAVAILABLE. Meta Property City and CRM City do not establish a compatible spend/MQL population. No blended performance ratios are calculated.
SOURCE HEALTH
Data status
Last recorded source updates. This demo does not refresh automatically.
How to read these metrics
Meta CPL = total spend / total Meta Gross Leads, rather than an average of campaign CPLs. Amounts use EUR, confirmed by the accepted Issue #10 account contract.
CRM Leads counts attributed CRM leads matched to an available Meta ad-day row, using lead creation date in Asia/Nicosia. It excludes unmatched leads, campaign-only attribution and ad-days without Meta insight rows. This is a subset of CRM, not all CRM leads.
Current Qualified / MQL counts leads currently QUALIFIED in that same CRM population. It does not count qualification events during the period. MQL Rate = current CRM MQL / CRM Leads for that population.
Cost / MQL:
Coverage dates come from the existing meta_data_coverage view. Min/max coverage does not prove every date or ad is complete. A period outside the comparable range suppresses CRM metrics instead of presenting a partial denominator.